1000-1200 words APA Format

For this Individual Project, you will use the research you conducted for your Unit 3 discussion on advantages and disadvantages of social media, focusing on written communication

Using your research to support your claims, discuss whether social media improves or damages communication.

Unit 4 Individual Project Template, complete the following for this assignment:

1. Introduction: In the first paragraph, state your thesis and provide a summary of your main topics discussing how social media impacts communication. You should consider both the potential positive and negative impact social media engagement can have professionally.
2. Body: In 3-4 paragraphs, discuss your main topics on how social media impacts communication and how its use can positively or negatively impact you professionally. You should include both perspectives in your essay, and support your claims with research (using the information from the 4 articles you chose for Unit 3, ensuring that there is at least one APA style in-text citation for each of those 4 articles throughout your essay).
3. Conclusion: In the final paragraph, conclude your essay by summarizing your main topics.
4. References page: Create a references page following APA formatting to list all references used in this essay. You should have a minimum of 4 references, at least 2 of which must have come from the CTU Library. For help with formatting your references page, check out the Introductory APA Writing Style Guide.

Be sure to remove the instructions from the template prior to submission.

Please upload as a Word document to the Submit Assignments area of the Unit 4 Individual Project.

Below is my Unit three paper that needs to be used

Re:Unit 3 – Discussion Board

Student Name

Unit#3 discussion Board Social Media

Professor A

07/20/2018

Social Media

Section 1: Referencesand Summaries

Chopra, K. (2013,September 17). The effects of social media on how wespeak and write. Social Media Today. Retrievedfromhttps://www.socialmediatoday.com/content/effects-s…

In this article, Chopraargues that social media has changed the approach to communicationamong the audience, primarily due to some of the necessities forimprovement in such communication. For instance, the limit to anumber of characters applicable to using the social platforms necessitated thedevelopment of a shorthand approach to written communication, whichalso manifests itself in the contemporary approach to sending shortmessages. Ultimately, Chopra indicates that social media hassignificantly changed communication, both verbal and non-verbal,some of which has been at the detriment of appropriate writtencommunication.

Leung, D., Law, R., VanHoof, H., & Buhalis, D. (2013). Social media in tourism andhospitality: A literature review. Journal of Travel &Tourism Marketing, 30(1-2), 3-22.

According to this study,consumers of social media information are significantly influencedby making particular decisions, which hasultimately influenced the professional use of the social mediaplatforms. Consequently, businesses in the hospitality industrystrive to make professional use of the platforms to the extent ofinfluencing their audience into using their businesses for theirtravel and leisure activities. Social media has positively impactedthe ability of businesses to interact with consumers.

Hermida, A., Fletcher, F.,Korell, D., & Logan, D. (2012). Share, like, recommend: Decodingthe social media news consumer. JournalismStudies, 13(5-6), 815-824.

According to the researchherein, consumers base their decisions on various purchases of the information available on social media aboutthe different products. Ultimately, this has influenced the approachby different producers in which case they make an effort to employprofessionals who would provide the necessary oversight ofinformation about the various companies posted on the social mediaplatforms. Therefore, social media has provided employmentopportunities within various firms in addition to the ability ofvarious consumers to make appropriate decisions on various productsbased on information from people who have in the past used the saidproducts.

Best, P., Manktelow, R.,& Taylor, B. (2014). Online communication, social media, and adolescent wellbeing: Asystematic narrative review. Children and Youth ServicesReview, 41, 27-36.

In this case, the scholarsdetermined that social media is an effectiveplatform for communication about issues people experience, whichcould serve as an ideal source of insight on, among others, health-related issues. In addition to offeringhealth assistance within the confines of clinics and hospitals,healthcare professionals could offer the same services on the socialmedia platforms, based on the information therein available. Withmany of the young generation being enthusiastic users of socialmedia, it serves as an appropriate way of reaching the populationwithin the said niche and offering services as appropriate.

Section 2: Social MediaAdvantage and Disadvantage Summary

Social media has increasedaccess to information, in which case it is relatively hard to make adecision without consulting opinions from other people who have usedthe product or services and expressed their opinions on the socialplatforms. Ultimately, it becomes easy to access the highest qualityservices and products with more ease than would have been the caseif such information would have been available. Consequently, mostmodern consumers base their decisions on the information reviewsavailable on social media platforms, which ultimately increases thesatisfaction derived from the said purchases. Social media hasprovided a source of a professional overviewof various products before making a decision to purchase aparticular product or service.

On the other hand, the useof social media has been detrimental to appropriate expression inthe form of written communication. In some cases, errors in writtencommunication result from the influence of social media use. Whileformal communication requires that one elaborateson various concepts, social media communication occurs invarious contexts, which makes elaboration unnecessary. Ultimately,it becomes a challenge to express self as appropriately as possiblein professional writing.

The following grading criteria will be used to assess your essay:

Unit 4 Individual Project Grading Criteria	Maximum Points
Includes an introduction paragraph with a thesis statement and overview of essay’s main topics.	35/35
Includes a 3–4-paragraph analysis how social media impacts communication and how its use can positively and negatively impact you professionally using research to support claims.	50/50
Includes a paragraph to conclude the essay	40/40
Develops each section with sufficient specific details and support.	30/30
Organizes the essay using a logical arrangement of details.	25/25
Uses at least 4 references to support the argument.	20/20
Cites sources using APA format both in-text and in a references page.	20/20
Uses proper spelling, punctuation, and grammar to write clearly and effectively.	20/20
Formats the paper using the APA report template.	20/20
Total:	260/260