Option #1: Strategic Communication Campaign (300 Points)

For this project, you will be creating a proposal for a strategic communication campaign for the organization and campaign focus that you identified in Module 2. (The organization that I chose for this project is Moravian Hall Square a retirement nursing home that I am currently working in. https://www.moravian.com/

You should follow the strategic communications plan template from the W.K. Kellogg Foundation website as a guide for formatting the final communications plan. You can also access the PDF of the template by clicking the link at the bottom of the page.

Your final project should meet these requirements:

• Include a cover letter to pitch the proposal effectively.
• Produce a professional-quality piece of work (i.e., APA formatting is not required other than for the references page; this should be a professional report).
• Ground your proposal with the appropriate strategic communication, reputation, and public relations materials and concepts discussed in this class.
• Incorporate both conceptual and applied research to support your assertions (a minimum of 5 peer-reviewed sources and an additional 3-5 quality professional, current events/news, or assessment resources should be included)
• Ground the message with a clear theoretical approach to message design.
• The entire report should be 8-10 pages (excluding the cover letter, executive summary, campaign samples, and references) The essay needs to be very detailed since It is a final project and is worth 300 Points.
• Incorporate effective tables or figures to present key information.
• Include at least 2 samples of materials that would be disseminated as a result of your project.

Portfolio Project Milestone (25 points) Complete this before you begin the Final Project submit this separately.Fill out the template and write a paragraph.

Option 1: Communications Plan Worksheet
-As a way of beginning to organize your thoughts for the portfolio project, fill out the strategic communications plan template from W.K. Kellogg’s website or click on the link at the bottom of the page to access the template. Submit it for review.

-Also Write a paragraph explaining why you have selected this organization and project focus. Your campaign should either be solving a reputational problem for the organization or creating an opportunity to enhance its reputation. you should identify the organization and the broad focus for the campaign (i.e., solving a problem or creating a chance to build reputation).

NOTE: Although you will not earn points in Week 6 for this deliverable, it is a required component of the Portfolio Project, and you will lose points on your final project grade if you fail to submit this assignment as required by the end of Week 6. See the Portfolio Project grading rubric for details which is attached below.