I am currently in a master's graduate course in marketing and was needing some help in a research presentation and report for better understanding of the material when it comes to creating a marketing plan that has to include proper APA cited references, a minimum of three or more peer-reviewed references with direct web links provided (peer-reviewed is two or more authors), and most importantly no plagiarism per instructor request and will be checked. If found, points will be taken off or will fail the assignment. Here is the following topics for this two-part assignment:

Purpose of Assignment (Two-Part Assignment: PowerPoint & Word Document)

The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides you the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.

Assignment Steps–PowerPoint

Choose a brand and a related brand strategy.

Create a Microsoft^® PowerPoint^® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 or more slides or, if Prezi or Vimeo video, an 8-minute minimum.

Side Note: For PowerPoint Presentation, include “detailed speaker” notes using proper APA citations throughout the presentation within research, especially as it pertains to any financial or statistical data talked about per instructor request.

Include proper title and sub-title headings for each topics listed above for research.

Most importantly, No Plagiarism per instructor request and will be checked-if used points will be deducted off or will be considered a failing grade.

Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.

Part 1: PowerPoint Topic Slide Breakdown

• Introduction-(1 slide)
• Description of “One” Traditional Media Option Based on Chosen Brand (Radio, Print, Television, or Billboard)- (2 Slides)
• Description of “One” Traditional Media Option Based on Chosen Strategy- (2 Slides) (Radio, Print, Television, or Billboard)
• Advantages and Disadvantages of the Chosen Traditional Media Option-(2 Slides)
• Description of “One” New Social Media Option on Chosen Brand(Facebook, Twitter, Instagram, or YouTube- (2 Slides)
• Description of “One” New Social Media Option on Chosen Strategy- (2 Slides) (Facebook, Twitter, Instagram, or YouTube)
• Advantages and Disadvantages of the Chosen New Social Media Option-(2 Slides)
• Compare the Differences Between Using Traditional and New Social Media Options as It Relates to the Chosen Brand and Strategy Used-(2 Slides)
• Conclusion– (1 Slide)
• References-include three or more peer-reviewed references, include direct web links. (1 Slide)
• References-per assignment description above have to include a minimum of three peer-reviewed or more references to include direct web links.

Assignment Steps-Word Document

Discuss in a minimum 700 words or more (excluding cover page, reference page and tables, charts or graphs that do not include a description of them) the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences, but you must include a discussion of insights/concerns/issues between the media options.

Part 2: Word Document Topic Breakdown

• Introduction
• Description of Differences in Traditional Media Option (Based on the one chosen from PowerPoint) in Terms of the Following:

• Audience
• Reach
• Channel
• Content

• Description of Differences in New Media (Social Media) Options (Based on the one chosen from PowerPoint) in Terms of the Following:
• Include a Table or Chart (APA cited), along with a detailed description discussion of the “One” Traditional Media Option Chosen to compare insights, concerns, and issues between these media options
• Include a Table or Chart (APA cited), along with a detailed description discussion of the “One” New Media-Social Media Option to Compare Insights, Concerns, and Issues Between this Media Options
• Conclusion

• Audience
• Reach
• Channel
• Content

(Per assignment description above, the table chart or graph does not count towards the total word count).

Note: Charts/graphs/tables in your Microsoft^® Word write-up do not count towards the word count.

Cite a minimum of three or more peer-reviewed references (two or more authors).

Format your assignment consistent with APA guidelines.

Side Note: Cite a minimum of three or more peer-reviewed references (peer-reviewed is two or more authors, APA cited). Include direct web links per instructor request.

Format your assignment consistent with APA guidelines. Include APA citations throughout document within research, especially as it pertains to any financial or statistical data talked about per instructor request.

Include proper title and sub-title headings for each topics listed above for research.

Most importantly, No Plagiarism per instructor request and will be checked-if used points will be deducted off or will be considered a failing grade.