Question Description
Please ignore the number of pages I set, just involve the all following information.
Our company selection is Macy's. The industry is retail.
Use APA Style
In the paper, you need to show the following information:
Situational Analysis:
~Company Background – Why, Vision, Values, Assets, IP, Issues, Life Cycle Curve
~Industry Background – Issues, Trends, Life Cycle Curve, Customer Characteristics
~External Operating Environment / Market – Identify Hard & Soft Trends
~Industry & Outside Industry Experts opinion on future state of your market
I just upload the powerpoint I used last time. Most information are same, and the source is on the "note" section of the powerpoint. Because this is a big project, from last time to this time, so try to use the same information as the powerpoint I uploaded. But if you found something wrong, please make a change.
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