Question Description
Company to be considered-
Aubade NZ Limited (New Zealand's top exporter of pine logs to India)
to be done:
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CUSTOMERSANDPOSTIONING |
20Marks |
|
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Identify and describe two customer segments. You should describe one CURRENTsegment and one FUTURE segment. Provide enough detail to allow an assessment of the sustainability, viability and attractiveness of the segments. |
12 |
6 for each relevant segment |
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Critically evaluate the differences between the segments you have identified and discuss the implications in terms of the marketing mix |
4 |
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Identify and justify an appropriate positioning strategy for each of the segments. |
4 |
This should be relative to the competitors AND any new competitors likely to be encountered by targeting a new segment |
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