Question Description
1. Write your thoughts about a personal example of persuasion.
2. Relate your example to the assigned readings for this week.
3. Next, add a peer reviewed reference of your own choosing from the library that illustrates how additional research could help us better understand when and how your attitudes in this example might change.
Readings
- Course Text: Handbook of Social Psychology
- Chapter 10, “Attitudes”
- Article: Cacioppo, J. T., & Petty, R. E. (1984). The elaboration likelihood model of persuasion. Advances in Consumer Research, 11(1), 673–675. Retrieved from the Walden Library using the Business Source Complete database.
- Article: Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Journal of Personality and Social Psychology, 39(5), 752–766. Retrieved from the Walden Library using the PsycARTICLES database.
- Article: Chaiken, S., & Eagly, A. H. (1983). Communication modality as a determinant of persuasion: The role of communicator salience. Journal of Personality and Social Psychology, 45(2), 241–256. Retrieved from the Walden Library using the PsycARTICLES database.
- Article: Chaiken, S., & Maheswaran, D. (1994). Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. Journal of Personality and Social Psychology, 66(3), 460–473. Retrieved from the Walden Library using the PsycARTICLES database.
- Article: Chen, S., & Lee, K. (2008). The role of personality traits and perceived values in persuasion: An elaboration likelihood model perspective on online shopping. Social Behavior and Personality, 36(10), 1379-1400. Retrieved from the Walden Library using the SocINDEX with Full Text database.
- Article: Eagly, A. H., & Chaiken, S. (2007). The advantages of an inclusive definition of attitude. Social Cognition, 25(5), 582–602. Retrieved from the Walden Library using the Academic Search Complete database.
- Article: Zuckerman, A., & Chaiken, S. (1998). A heuristic-systematic processing analysis of the effectiveness of product warning labels. Psychology & Marketing, 15(7), 621–642. Retrieved from the Walden Library using the Business Source Complete database.
Websites
- Social Psychology Network. (2011). Retrieved from http://www.socialpsychology.org
Optional Resources
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