Evaluate the case study that is attache and respond to each of the questions below using both theory and practical managerial thinking as well as supportingresearch.Option 1: Microsoft (pp. 94–95)1. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where didit falter?2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the currentenvironmental factors impacting Microsoft?3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect tosatisfying the value proposition of their customers?4. Evaluate Microsoft’s recent expansions into areas such as search engines and smartphones. Do you think these aregood areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format withsubheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title andreference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased materialmust have accompanying in-text citations.