Topic: The benefits and challenges of CRM (Customer Relationship Management), highlighting customer loyalty programs

Company:UPS (United Parcel Service)

• Your Role | Information Systems Consultant
• Target | Company’s existing CRM system
• Your Format | 3 page Research Paper Draft
• Your Topic | Outline the strengths, weaknesses, and your recommendations to take the customer’s experience to the next level through better Information Systems (there is always room to take things to a higher level, even in well run organizations.
• Directions:
• Takingon the role of Information Systems Consultant, analyze a company’s existing CRMsystem from available public information. Try to touch on each of thetopics covered throughout this course to help outline the strengths,weaknesses, and your recommendations to take the customer’s experience to thenext level through better Information Systems (there is always room to takethings to a higher level, even in well run organizations.)Assignment Tips:Thisassignment presents some challenges, in that you have limited information aboutthe inner workings of their systems — do your best to piece togetherinformation from your experience with their service(s), their website, andarticles written about their service(s). You can make simple, obviousassumptions about how things operate, but try to focus on the publiclyavailable information as much as possible (and cite sources). Shareyour own tips and ideas for this project with your Group members using GroupAnnouncements and Group Discussions.Real business where theleaders often only have time to focus on the summary analysis (yourpresentation) that you derive from your detailed analysis (your paper). Pleaseremember to make presentations concise, clear, and engaging.Parameters:·APA format -double-spaced, withreferences