Question Description
***Please see and follow atttached grading guide carefully! Please include an introduction and conclusion paragraph. Please format in APA 6th ed. with a heading for each of the three bullet points. Textbook title is below. Reading is Ch 1.***
Purpose of Assignment
Understanding marketing as a multi-stepprocess relying on building successful customer relationships isessential to helping organizations grow and achieve their goals. Thisassignment defines marketing, the customer value proposition, andcreating mutually beneficial relationships between the organization andtarget, as well as applies these concepts to the student to create apersonal brand.
Assignment Steps
Resources: Week 1 textbook reading, Week 1 video, American Marketing Association Website
Scenario: You have justgraduated from the University of Phoenix with your Bachelor's Degree.You have decided either to seek a promotion at your current work,explore new career opportunities, or open your own business and areusing your marketing knowledge to position yourself for career growth.
Develop a 1,050-word response to the following using the scenario above:
- Provide a definition of marketing from the American MarketingAssociation. Define the customer value proposition. Discuss thedifferences between the marketing process and advertising, the goals ofcreating a strong customer value proposition, and the uniquerelationship that exists between company and customer.
- Use your workplace, a company you would like to work for, or anentrepreneurial vision and apply the concepts of the customer valueproposition and relationship marketing to their operations. Introducewho the company, or business idea is and what they do. Provide examplesdemonstrating how the company uses these concepts successfully. Arethere any ways they can improve in these areas? How?
- Determine how your own personal brand links to the organization'scustomer value proposition. Discuss ways you can integrate a customervalue proposition and use relationship marketing to position yourselfthe best. Please share examples to illustrate your thoughts andreasoning.
Cite a minimum of two peer-reviewed sources with atleast one coming from the textbook, the Week 1 video, or the UniversityLibrary.
Format your paper consistent with APA guidelines.
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