Question Description
Assignment:
Web CaseAnalysis
Write a1,250 word essay on the following question(s).
Option 1: Selecta company with a significant e-commerce strategy. (Alternatively, if you haveentrepreneurial aspirations, use your own entrepreneurial business model as thecontext for analysis). This company could either be your own home workorganization or it could be another organization of your choice or choose theentrepreneurial context as noted above. Using the Porter five forces model,describe some of the current dynamics in the firm's industry which are creatingeither strategic opportunities or strategic threats to existing businessmodels. Pay particular attention to the dynamics of of the industry,i.e., how is the industry changing in terms of the five forces. Use webresearch to provide specific examples and support your argumentation. Youressay should give greater emphasis to those factors that are most relevantstrategically.
Option 2: Using Case #4 (American Well), conduct the same 5Forces Model analysis as described in Option 1 using information available inthe case. Do not extend the case to the present date, but rather use the timeframe discussed in the case.
Strategy Analysis
Write a750 word essay on the following questions:
This isan exercise in thinking about the concept of strategic partnerships. If youwere advising the US Postal Service on seeking out strategic partners to helpthem augment their e-commerce strategies and overall value proposition, whichstrategic partners would you choose and why? What role would the strategicpartner play in the overall value proposition of the Postal Service. What valuewould you hope to be generated from this collaboration? (See the sources ofvalue creation in e-business model in Exhibit 4.3 and the value chain model onExhibit 4.6). How might the Postal Service effectively negotiate to convincesuch strategic partners to ally with them in an overall competitive initiative?How might a "win-win" be created for both companies. Also view theTED Video on Open Source Economics to incorporate the notion of Open SourceInnovation as a form of strategic partnership.
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