Question Description
This paper should be 4-5 pages thank you…
Marketing Ideas for a Band
Once you have either formed your group or decided to work on your own, your next step is to choose one of the following options:
- Brainstorm marketing ideas for a band (real or hypothetical) of your choice. If you choose this route, please outline some of the main characteristics of this band.
- Brainstorm marketing ideas for the following hypothetical band:
This hypothetical new Americana band is working on an initial EP, has some local following and local shows but no extensive touring, and expectations of an EP rollout within 6-9 months. This hypothetical band believes their "live" sound and experience is where they shine, and are less comfortable with "marketing" their lives/image, which is a challenge. This band wants to capture their growing following, build out the shared "live experience," and set the stage for a larger tour that can help the band generate additional merchandise revenue at this early stage in their careers.
Assuming a budget of $25,000 or less, write a plan that answers the following questions with regard to the four main marketing areas we have discussed in this lesson: Awareness, Acquisition, Engagement, and Monetization.
- Where would you start your efforts?
- What forward thinking free and paid options would you consider?
- Are there other bands that are doing interesting things that you can adopt or adjust for your own campaign?
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