My company that I have chosen is Coca-cola and the product made is described in the paper attached! This is a continuation of that previous paper!

Thismilestone defines an organization’s core competencies, key strengths,and key weaknesses to provide strategic viability for it in themarketplace. These areimportant because they impact the strategic management process. Businessdecisions are made to capitalize on strengths, while avoiding potentialdealings inwhich organizational weaknesses could compromise success. Corecompetencies are defining capabilities that provide strategic advantagesbecause thecompetition cannot easily duplicate them. These relate to the finalproject because they provide the foundation for continued growth andsuccess in the dynamicmarketplace. They provide guidance that will go beyond the currentproduct or service being presented in the business plan.Specifically, the following critical elements must be addressed:

Section Four: Strengths and Weaknesses

For the company you havechosen, identify and assess at least four, but no more than eight, ofeach of the following:strengths, weaknesses, opportunities, andthreats that may affect new business activities or offerings. You mayuse topics listed in the Module Four discussion or others that you deemimportant. Then,identify emerging consumer trends and explain how they impact brandingand success of your new product or service. Additionally, analyze howperceivedethics violations might affect branding and success. Finally, assess howall of the SWOT and ethics factors affect branding and operationswithin the organization.

Section Five:Core Competencies

Continue your paper by identifyingand explaining three to five core competencies for the company you havechosen. Explain how and why they are not easilyduplicable by the competition. Explain how these core competenciesdovetail with your new product or service offering.Upon which competencyorcompetencies will the new business offering benefit and why?Whatstrategic implications will/could this have on the new offering?

Guidelines for Submission

Should utilize double spacing, 12-point Times New Roman font,

one-inch margins, and discipline-appropriate citations.

It should be 8–10 pages in length and follow APA formatting requirements.