I HAVE ATTACHED MY PREVIOUS PAPER, I GOT AN F. I WILL LEAVE MY COMMENT FROM MY PROFESSOR RIGHT HERE "Hello Jaclyn-for this course you are adding a new product or service tothe company’s current portfolio. Your paper seems to analyze currentstrategies they are employing. I encourage you to resubmit with anadditional service or product to offer." I NEED A NEW PRODUCT THAT COCA-COLA CAN OFFER (I.E. NEW SOFT DRINKS OR SOMETHING ALONG THAT NATURE)

My Company that I chose is on Coca-Cola This milestone establishes your chosen organization’s direction withinthe market place. This is important because it drives the subsequentactivities, milestones and the final project. Without a strong sense ofthe organization’s purpose within the market place, knowledge ofconsumer trends, and how to meet target market needs at the appropriateprice, management is less likely to maximize the efficiency of businessactivities and more likely to miss fully meeting the needs of its chosentarget market. This milestone establishes how the organization willdifferentiate itself from its competition through branding with a uniqueproduct or service offering designed to meet specific consumer needs ordesires that are shaped by their demographics, personality, or buyingstyle. Specifically, the following critical elements must be addressed SectionTwo: Branding and Idea Context1.)Corporate mission and how the new product or service aligns with it2.)Defining features of the product/service 3.)How the product will bemarketed internally and externally 4.)How the company is differentiatingfrom competition Alignment of pricing with market position andcorporate mission 5.)Your substantiated opinion of brand effectiveness

Section Three: Defining Product or Service Need For your idea,1.)Behavioral and/or lifestyle demographics of the targeted consumer orbuying style of organizational buyer and why they are a good choice2.)What unsatisfied need the product/service fulfills 3.)How thecustomer/buyer seeks information to fill the need 4.)How the product ispurchased(characterize the buying situation) 5.)Why your chosen targetmarket is the best choice Section Six: Pricing

1.)Explain the fixed and variable costs and how these fit with thecompany’s short and long-term goals. 2.) Use a narrative with a table toshow calculations for cost categories. 3.) Provide reasonable estimatesfor each of the categories. 4.)Specific or in-depth financial analysisis not necessary. 5.)Examine competitors’ pricing and explain reasoningfor differences 6.)Estimate how much you think the target market iswilling to pay for your product/service. 7) Is this due to preferencesfor social responsibility, ethical behavior or other intangibles 8.)Whatpricing strategy (skimming, penetration, economy or premium) is mostappropriate and why?

Guidelines for Submission

MilestoneOne should utilize double spacing, 12-point Times New Roman font,one-inch margins, and discipline appropriate citations It should be 8-10pages in length and follow all APA formatting requirements