Question Description
Analyze the internal and external environments of the organization along the following terms.
You must use the mandatory outline located in Introduction and Resources > SWOT Analysis to organize your paper. You do need to use all the numbering system, lettering and headers/sub-headers from the outline to organize the entire paper.
Points will be deducted if you do not use these section headers to organize the different research content required in your paper.
Your analysis should a minimum of 1,000 words. Your analysis should be easy to follow as a result of using these organization tools from the outline.
Follow all instructions.
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Section |
Description |
Points |
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Section I
Paper Format |
Write a brief company history, including a mission statement. Describe a strategic direction that the company is pursuing. Explain how the organization's mission statement reflects their strategic direction Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization |
30 Points
5 Points |
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|
|
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Section II
Paper Format |
Thoroughly research and analyze two opportunities and two threats that this organization is facing. Each of these opportunities and threats must come from a force or forces occurring within a dimension or dimensions of the general environment within the organization's external environment (Keep in mind an opportunity or threat can stem from more than one dimension within the general environment.). Be sure to include in your discussion the relevant dimensions of the general environment from which each of these forces is derived that are creating the specific opportunity or threat for the organization. oPlease Note—The dimensions of the general environment are outlined in Chapter 2 and in the Week 1 Lecture. Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization |
60 Points
5 Points |
|
Section III
Paper Format |
Prepare the SWOT Chart Thoroughly explain at least two major strengths and two major weaknesses (review Chapter 9) of the organization culture. For each strength, discuss why this strength can be considered a distinctive competence for the organization Include in your analysis an explanation of how each of the opportunities and threats will likely impact the company and why. Include other companies/industries on which this may also have an effect. You should have a minimum of a full paragraph for each discussion of each opportunity and threat. You should have a minimum of a full paragraph for each discussion of each strength and weakness. Note: Bullet points are not acceptable Note: Bullet points are not acceptable. Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization |
30 Points
5 Points |
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Section IV
Paper Format |
For each strength, discuss how the company could do to leverage that strength. For each weakness, discuss what the organization could do to minimize that weakness. Discuss how the organization can capitalize on the opportunities that are occurring from the dimensions from within the general environment and how the organization can neutralize the threats that are occurring from the dimensions from within the general environment. Note: Bullet points are not acceptable. Correctly produced APA parenthetical citations and reference list. You must have a minimum of three external research sources, in addition to the Robbins and Coulter text. Spelling, grammar, organization |
40 Points
5 Points |
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Total Points Possible |
180 Points |
A few other notes:
- To help you better understand how to complete a SWOT Analysis, please review the section titled, "The Strategic Management Process" in Chapter 9, reread the Weeks 1 and 2 Lessons.
- Please refer to the Library link and the Video Site Map within The HUB for APA resources to show you how to properly cite your paper using APA.
- The entire SWOT case paper is worth 180 pts.
- Please name your paper "LastName FirstName_303SWOT."
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