Final Exam – Case due 5/6 -Represents 20% of grade. THE EXAM IS WORTH 20 POINTS.

TIMED Use Strategy concepts and theories (specify SWOTT analysis) to substantiate your answers. THE RUBRIC FINAL EXAM CASE 2018 (IN THE DOCUMENT SHARING FILES) CONTAINS THE METRICS, MEASUREMENTS, CRITERIA AND REQUIRMENTS FOR EVALUATING THIS EXAM. STRONGLY ADVISE THAT YOU REVIEW THIS RUBRIC PRIOR TO BEGINNING THE EXAM.

It will be essay. It will have 4 questions and a minimum 4 pages per questions for a minimum total of 16 pages of text and maximum page requirement of FULL page TEXT. Please review the Rubric Final Exam Case 2018 in the Document Sharing files. No exceptions and/or extensions will be granted for any reasons because of the length of time that has been given for its completion

. It will be posted on Monday morning (April 30th) at 8:00am at the beginning of Week Sixteen, no sooner or later; so students should plan their schedules accordingly.

Case Exam – Instructions

Before you begin the Exam and/or Case Analysis you should conduct extensive External and Internal Research on Chipotle Mexican Grill!!!!! Utilize Strategy Concepts and Techniques for Crafting and Executing Strategy that are presented within your textbook.

The basic question is CAN THE COMPANY RECOVER FROM ITS E. COLI DISASTER AND GROW CUSTOMER TRAFFIC AGAIN.

The following four questions and their related answers required the utilization of Strategy Concepts and Techniques for Crafting and Executing Strategy that have been presented within your textbook. Please answer the following four Case Exam questions:

1. What are the Key Success Factors that will affect the ability of the CHIPOTLE to survive? Identify these Key Success Factors and how they can be applied to retain customers and "weather" the crisis?

2. How do the CHIPOTLE's present SWOTs address the threats from the present crisis? Identify the SWOTs and provide solutions as to how to return to profitability?

3. What are the current ethical standards confronting CHIPOTLE and how can they be applied to ensure Social Responsibility and Sustainability?

4. What type of Best Practices might be structured and what types of controls implemented to regain the customer's confidence in CHIPOTLE's products?

Areas that need to be researched in order to provide data and information for answering the above questions would include

****Technology and process changes impacting the fast food industry.

***** Government Regulation of the fast food industry

******Criteria and actions that must be proven to regain consumer confidence in a company products that have suffered extensive negative media attention.