Respond to both discussion post.

1. So, you really made me think about something when it comesto differentiation and managing relationships. So, companies must understandits core competencies. So how does this company actually determine its core competenciesand how do they use it to satisfy its customers. Company was BMW

2.

*From the first e-Activity, assess your satisfaction withthe company you researched and make recommendations about how that companycould modify its business-level strategy to both increase your overall level ofsatisfaction and to attract new customers. Provide specific examples to supportyour response.

The company I researched was Dunkin Donuts. I go there all the time todifferent locations and notice that some have an approach towards theircustomer verses others. There aren’t many locations that offer customer serviceas their number one goal. The CEO of Dunkin Donuts needs to build anemployee/customer relationship program where the employee gets rewarded forcustomer satisfaction. For example, customers could vote every time they entera Dunkin Donuts on different areas like customer service, the quality ofproduct (was it made to satisfaction), was the dinning area clean, and have anarea where customers can put down the names of their server at the time andrate their performance overall. Customers should get award points for voting orgiving feedback as well as employees. Customers could win a free cup of coffeeor a donut after so many votes or surveys completed. This would increase thenumber of customers each day because everyone loves something for free.Employees would work harder at their position level if it meant they were to berecognized and appreciated. Their award could be a day off with pay for acertain amount of points or a number of positive feedbacks. Employee don notrealize that customer satisfactory is key point to any type of business becausewithout consumers, there is no revenue, no revenue means no pay check.

*Analyze the five business-level strategies discussed inChapter 4 to determine which strategy the company you researched most likelyapplies. Determine how your experience with that company might change if itswitched to one of the other four strategies (your choice). Explain yourrationale.

After viewing the five business level strategies, I come to terms thatdifferentiation would best be suited for Dunkin Donuts. I say this just becauseof the way customers are treated verses the way all people should be treated.If employees knew the difference in value of customers over employees, theywould see why customers are important. The managers at Dunkin Donuts need todifferentiate loyal employees verses the laid back ones. If the businessstrategy level was shifted in another direction to cost leadership, DunkinDonuts may have a problem. I say this because the more customers that leaveunsatisfied, they may not return and go elsewhere like Starbucks. It would costthe company to decrease in revenue and other areas of expenses.