REPORT – INTERNATIONAL MARKET ENTRYPLAN (PART A)

Due date:Time:Value:Length:Based on:

Sunday, 6 May 2018
23:59 hours (Australian Eastern Standard Time)
35%
2300 words ± 10%
Modules 1-9
Learning outcomes 1-2
Electronically through MyLO Assignment submission folder

Submission:
Before attempting this assignment:

Ensure the ‘Assessment’ section in this Unit Outline is read and understood. If you have anyquestions, please do not hesitate to contact the lecturer.

Students should refer to the ‘Guide to Assessment’ file under the Content tab on the unit MyLOsite for guidelines on assignment presentation.

Ensure you understand the assignment question(s) and/or tasks. Once again, consult yourlecturer should you be unsure of any matters.

Note: All students are required to submit this assignment to be eligible to undertake the finalunit examination.

Task description & requirements

There are two assessments which require students to progressively develop key sections of aninternational Market Entry Plan over the course of the semester. Your Market Entry Plan (PartsA & B) is to be based on ONE (1) only of the three scenario options detailed below. Theseassessments are to be framed as reports to the senior management team of a firm seeking tointernationalise or expand their international operations.

1. a) A value-adding technology manufacturer based in Germany wanting to enter emergingeconomies of Hungary, Poland, or Turkey.
2. b) A whisky distiller in Australia wanting to enter India, Brazil, or Japan.
3. c) A major meat processor in Mexico, wanting to reduce dependence on US markets byentering South Korea, Vietnam, or Malaysia.

Department of Maritime and Logistics Management – JNB512 International Trade 16

For this assessment, you need to complete the following tasks:1. Discuss the driving force for internationalising firms.

1. Analyse those specific countries, markets and industries in the assessment scenario youhave chosen.[10 Marks]
2. Evaluate and analyse the internal and external environments for internationalisationopportunities and discuss the factors need to be considered to enable the setting of arobust internationalisation strategy for a firm.[15 Marks]