Question Description
- What are the different methods (including ethical standards) used by firms to collect intelligence about their competitors?
- Discuss the four parts of the external environmental analysis process.
- Identify the five competitive forces and explain how they determine an industry's profitability potential.
- Define and describe the general environment and the industry environment.
- Describe what firms need to know about their competitors and how this knowledge can be used.
- Explain the importance of analyzing and understanding the firm's external environment.
- Define strategic groups and describe their influence on firms.
- Name and describe the general environment's seven segments.
Please post your discussion posts in 100-200 words or more, providing citations where appropriate.
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