Question Description
3,000word essay (plus or minus 10%).Students can address the topic toPR as a whole or to a specific areaof PR practice of interest. Eitherapproach should address thefollowing question:
Social media and digitalcommunications are continuing tochange the scope and practice ofPR.
What constitutes best practice for asocial media-led campaign?
Use examples to illustrate youranswer.
Reading list
Texts:
CIPR (2013) Social Media BestPractice Guidelines. London: CIPR.Kemp, S. (2015) Building aConnected Strategy. We Are Socialblog. [Online] Available at:http://wearesocial.com/uk/blog/2015/09/building-connected-strategy
Kawasaki, G & Fitzpatrick, P. (2014)
The Art of Social Media: Power Tipsfor Power Users
Meerman Scott, D. (2017) The NewRules of Marketing and PR: How toUse Social Media, Online Video,Mobile Applications, Blogs, NewsReleases, and Viral Marketing toReach Buyers Directly
Kingsnorth, S. (2016) DigitalMarketing Strategy: An IntegratedApproach to Online Marketing
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