AssignmentBackground

Congratulations.TattleTale executives are excited about your initial analysis ofpossible U.S. office locations. However, there is some disagreementamong management on which of your top eight recommended stateswould be best.

So,management would like you to gather additional information from eachof top eight recommended states. This information will be usedalong with the Gallup data to narrow down options to four states.From there, city specific insights will define which city in eachstate is best for the first set of U.S. TattleTale offices.

Managementin Europe has continued to research the relationship of employeeengagement to population characteristics. They found some interestingcorrelations (see below) which should guide your data collection.

AssignmentObjective

In thisassignment, you are to create a survey and research implementationplan to gather the additional data required for finalizing arecommendation on office locations. Include the following items inyour plan:

• Researchhypotheses:
  1. Besure to outline your research hypotheses clearly. It is criticalthat a research question be stated clearly as it guides thedevelopment of a sampling plan and survey instrument.
• Asampling plan appropriate to the population of interest:
  1. Thisplan identifies and describes your population of interest and howyou intend to have adequate number and representation to makegeneralizing statements about the population.
• Asurvey instrument appropriate for the selected mode of delivery(telephone, online, interview, etc.):
  1. Thesurvey instrument will need to be tailored for the mode of deliveryyou select – indicate the mode at the top of the surveyinstrument. A justification of the selected mode should beincluded. Questions should be well crafted and capable of capturingthe information you seek.
  2. Besure the survey is structured in a manner which is logical and easyfor the person responding to understand.
• Aplan for handling missing or poor quality data:
  1. Includedan explanation of how you intend to deal with missing or poorquality data. Be sure to explain why you selected this method fordealing with data issues.

Example

Examplevariables by topic which have been shown in Europe to have arelationship with employee engagement:

Satisfactionwith City Conditions

• Satisfactionwith:
  • Economy
  • Schools
  • HealthCare
  • BusinessOpportunity
  • Transit
  • Employment
  • Housing
  • QualityEnvironment (air/water)
  • MedicalCare
  • Crime/Security
  • Happywith city in which you live
  • Recommendcity to others

PersonalHealth

• Active
• FeelProductive
• Well-Rested
• Laugh/Smile
• Stress
• MedicalConditions

LifeSatisfaction

• Enjoylife
• Productive
• Learnnew things
• Excitedabout your life
• Enjoywith you do
• Happywith your life

Standardof Living

• Havesufficient money
• Cando what you want to do
• Sufficientfood
• Goodhousing
• Comfortablewith standard living

SupportNetwork

• Havesupport network
• Receiverecognition
• Peoplewho encourage you

Peoplethat you encourage