Question Description
Explain the three (3) pitfalls and how you would avoid them with specific examples for each. Email campaigns, are still vibrant and active parts of company marketing and you as the web analyst may be asked to make sense of this data. One of the biggest pitfalls in web analytics is how to understand and deal with the data from these email campaigns.
Helpful Reading Materials:
http://www.kaushik.net/avinash/email-marketing-campaign-analysis-metrics-practices/
http://www.kaushik.net/avinash/multichannel-analytics-tracking-online-impact-offline-campaigns/
Additional and helpful resource: Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, pages 224 – 225 will be most helpful.
2007 – Web_Analytics_An_Hour_a_Day_Chapter9_.pdf(Pages 224 – 225 will be most helpful regarding the 3 Pitfalls in Email)
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