Assignment Steps (THIS IS ONE PAPER WITH TWO PARTS)

Part 1:

Analyze the Week 1 Business Growth Overview dataset.This is a marketing report generated by an analyst for the Senior VicePresident (SVP) of Marketing at a large corporation. The analyst is newand has provided summary data but no insights or commentary for the SVP.

Construct a minimum 300-word memorandum for the SVPproviding insights and commentary. The memorandum should include youranalysis of the following:

• Major areas of increase and decrease in revenue or type and/or category of business
• Trends that are evident in terms of revenue or type and/or category of business
• Insights that would help formulate marketing strategies to either continue growth or reverse decline
• Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global ormulti-regional (does business in more than one country) company and oneof its products or services that will serve as the basis for yourmarketing plan. You should obtain two years of annual reports as well astwo years of 10K reports (provides a comprehensive overview of thecompany's business and financial condition and includes auditedfinancial statements) for your data source. Once you have selected yourproduct or service, you must define the size and type of your selectedcompany that provides the product or service (available from annualreports). This need not be elaborate but must include total number ofemployees, production volume, distribution methods, and so forth. Recordthis information in a summary document as outlined below.

Company and product selection is acritical part of this project. You must ensure your proposed company canimplement the marketing methods discussed in Marketing Management.

Prepare a minimum150-word summary document and send it to your instructor as a record ofyour selection. The summary document should include the following:

• Name of Company
• Location of Company Headquarters
• Name of Product or Service selected
• General description of company (number of employees, revenue, type of ownership, web page, etc.)
• General description of product or service

Format your assignment consistent with APA guidelines.