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Book: Sport Promotion and Sales Management Chapter 10
500 words assignment
The topic of sport licensing requires students to use the skills gained in this module/week to create a licensing plan for a sport or entertainment organization. Large organizations have the advantage here because they can afford either in-house employees or hire professional organizations to handle the licensing agreements. However, small organizations and non-profits sometimes need the help of attorneys and others to help them develop a successful licensing program. It is important that all organizations carefully manage their brand and who has the rights to use that brand.
To Do List This Week:
· Reading: Irwin Chapter 10
· Submit written assignment #7: Licensing Plan (50 points)
§ Define what licensing is
§ Why it is important
§ What do the experts recommend the content to be
§ Group like items together such as apparel, household items, and such including the 10 products within those groupings.
§ Be sure to include the royalty rate and what research led you to that amount.
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