Your final project is in lieu of a final exam and is worth 20% of your final grade.  As such, the final project will assess your ability to synthesize the marketing principles by applying them to a health care organization.  Your end product will be a brief overview of a marketing plan for your organization accompanying a video presentation using software called – screencast-o-matic.    You are not expected to reach the level of authoring a professional, actionable, marketing plan, but you are expected to demonstrate an understanding and application of basic marketing principles. 

Final Project Objectives

1. Understand impact of marketing environments on health services marketing strategy

2. Develop marketing objectives

3. Apply marketing concepts of segmenting, targeting and positioning a health services market

4. Describe a health services organization’s current marketing mix and suggest modifications based on marketing objectives

5. Identify measurements to access the marketing plan’s impact on the health services organization.

6. Demonstrate college-level research and writing skills commensurate with a 300-level course

Steps to completing a Successful Final Project webcam/video:

All of the following types of health care organizations are acceptable for your final project:

2. Submit your final project organization topic for approval.  As directed by your faculty member, submit the organization that you will pursue in the assignment dropbox.   Provide a brief description of the organization and why you chose it. You will submit this topic for approval in week 3.

 3. Research your health service organization.  Your research should take many forms, including academic research from the UMUC library.  Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors.  You might want to refer to the Marketing Webliography found under Course Content > Course Resources > Marketing Toolbox > Marketing Webliography.

 4. Review the final project Power Point Template.  This can be found under Course Content > Course Resources > Final Project Power Point Template.  Be sure you understand all the relevant marketing concepts; ask your faculty member to clarify, if needed.

 5. Use the marketing plan template to complete your Power Point Presentation. The template is located in Content>Course Content>week 8.  Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work.  Be sure to rStats question 15,Math,,

Get a Unique Answer HERE or Order a Similar Paper

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.