https://www.bloomberg.com/news/articles/2006-09-24/nike-goes-for-the-green

APA FORMAT TEMPLATE INCLUDED

RUBRIC CUBE INCLUDED

TEXT BOOK CHAPTERS INCLUDED

Case Study: Nike Goes for the Green

Read the article, Nike goes for the green (Links to an external site.)Links to an external site.. A summary of the article is also located at the end of Section 2.3 in your text. In a two-page paper (not including the title and reference pages), you must:

You must use at least one scholarly source in addition to the text and your paper must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.  Note: Title must appear on the first page of text; headings must be used in all APA essays; and, the final heading of your paper must be the word: Conclusion.  Contact your instructor if you have any questions regarding proper formatting.

Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Required Resources

Text

Hammond, S. C., & Christensen, L. J. (2016). Corporate and social responsibility: Road map for a sustainable future [Electronic version].Retrieved from https://ashford.content.edu

Article

Holmes. S. (2006, September 24). Nike goes for the green (Links to an external site.)Links to an external site.. Bloomberg Businessweek. Retrieved from http://www.bloomberg.com/bw/stories/2006-09-24/nike-goes-for-the-green

PLEASE USE THE RUBRIC CUBE TO MAKE SURE YOU COVER ALL THE REQUIREMENTS…..

BUS250.W1A1.11.2016

Description:

Total Possible Score: 12.00

Describes Who the Relevant Market and Nonmarket Stakeholders are in This Situation

Total: 4.00

Distinguished – Comprehensively describes who all relevant market and nonmarket stakeholders are in this situation.

Proficient – Adequately describes who all relevant market and nonmarket stakeholders are in this situation. The description is slightly underdeveloped or relevant stakeholders are omitted.

Basic – Partially describes who all relevant market and nonmarket stakeholders are in this situation. The description is underdeveloped and/or relevant stakeholders are omitted.

Below Expectations – Attempts to provide descriptions of who all relevant market and nonmarket stakeholders are in this situation; however, the descriptions are significantly underdeveloped and relevant stakeholders are omitted.

Non-Performance – The descriptions of who all relevant market and nonmarket stakeholders are in this situation are either nonexistent or lack the components described in the assignment instructions.

Describes Possible Solutions with All Stakeholders Involved

Total: 4.00

Distinguished – Provides comprehensive and well-reasoned possible solutions with all stakeholders involved.

Proficient – Provides reasoned possible solutions with all stakeholders involved. The possible solutions are slightly underdeveloped.

Basic – Provides limited possible solutions with all stakeholders involved. The possible solutions are underdeveloped and/or not reasonable.

Below Expectations – Attempts to provide possible solutions with all stakeholders involved; however, the possible solutions are significantly underdeveloped and not reasonable.

Non-Performance – The description of possible solutions with all stakeholders is either nonexistent or lacks the components described in the assignment instructions.

Written Communication: Control of Syntax and Mechanics

Total: 1.50

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: APA Formatting

Total: 1.50

Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement

Total: 0.50

Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement

Total: 0.50

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

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