Select a publicly traded corporation for which you would like to work or are currently working. CHOSEN COMPANY: PEPSI CO

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Write an eight to ten (8-10) page paper in which you:

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Analyze the five (5) forces of competition to determine how they impact the company.

Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.

Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.

Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.

Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.

Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.

Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.

Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.

Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.

Identify how the six segments of the general environment affect an industry and its firms.

Identify the five forces of competition.

Analyze the external environment for opportunities and threats that impact the firm.

Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.

Identify various levels and types of strategy in a firm.

Predict ways in which corporate governance will affect strategic decisions.

Assess the relationship between strategy and organizational structure.

Use technology and information resources to research issues in business administration.

Write clearly and concisely about business administration using proper writing mechanics.

PLEASE USE BELOW CRITERIA TO WRITE A GOOD/QUALITY  ASSIGNMENT

Question 1: Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success. 

** Make sure you review pages 17-22. The answer must include the company’s specific vision/mission statements and the impact of the primary stakeholders (review the three categories) on the company’s success. **

 Question 2: Analyze the five (5) forces of competition to determine how they impact the company. 

** Make sure you review pages 51-59. The answer must include an analysis of all 5 forces and their impact on the selected company. **

 Question 3: Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. 

** Make sure you review pages 51-63 and 73-91. Your answer must include a specific SWOT analysis. (Answer should be in fully developed paragraphs. Do not merely include a table/chart or bullet points.) **

 Question 4: Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. 

 ** Make sure you review pages 51-63 and 73-91. Your answer must include a specific SWOT analysis. (Answer should be in fully developed paragraphs. Do not merely include a table/chart or bullet points.) **

 Question 5: Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. 

** Make sure you review chapters 4-9. SPECIFIC strategies must be discussed and applied to the selected company. **

 Question 6: Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. 

 ** Make sure you review chapters 10 and 11 plus page 21. The communication plan must address how the strategies discussed in question 5 will be communicated to ALL stakeholders mentioned on page 21. **

 Question 7: Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions. 

** Make sure you read Chapter 10 and the internal corporate governance tools listed on page 295. SPECIFIC corporate governance tools and their effectiveness must be discussed as they apply to the selected company. **

 Question 8: Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement. 

** Make sure you read Chapter 12 and evaluate the top-level leadership of the selected company. The answer should name the CEO and specifically discuss the actions of the CEO and top-level managers. **

 Question 9: Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response. 

** Make sure you read pages 313-15 and 377-379. The answer must discuss SPECIFIC actions/examples of the selected company and how these SPECIFIC examples have impacted the company’s financial bottom line. **

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