Respond with no more that one page, cite as required with this weeks reference to support thoughts, Recognize their work and opinion, challenge ideas respectfully, and offer a recommendation as needed to their ideas.

Discussion 1:

by N,W

Microsoft and Walt Disney Company topped the Reputation Institute’s 2017 list of companies with the best corporate social responsibility (Forbes, 2017). At the bottom of the list sat Goldman Sach’s and BP (Market Watch, 2017). After conducting a keyword search of models for global corporate citizenship, the biggest difference I noticed between the best and the worst was that consumer-driven companies seemed to have the highest corporate social responsibility (CSR) scores, and non-consumer-driven companies (banks, oil companies) had the lowest. Consumer-driven companies have made the jump towards CSR more quickly, I believe, due to their high-profile products and interaction with the public via media and advertising. These companies are forced to be more transparent because they deal directly with their customers and local communities. Consumers are more apt to do business or buy product from a company which they deem as loyal and they can trust (Trevail, C., Manila, A., Schlack, J.W., & Lerman, K, 2016). 

Non-consumer-based businesses are famously opaque when it comes to the sharing of information with the public, often fixing problems only in hindsight. This was evident in the BP Deepwater Horizon Spill and Goldman Sach’s role in the 2008 financial disaster via sub-prime mortgages. Since both of these disasters, BP and Goldman Sachs have attempted to rectify their lack of corporate social responsibility, evaluating the way they do business with communities and finding ways to fix it. These companies were in an elementary stage of global corporate citizenship, and began to listen to stakeholders once it became a necessity for their business’ survival. Now that they have been able to engage with their stakeholders, they have moved into stage 2 of the stages of global corporate citizenship (Lawrence, A.T., Weber, J., 2014). From here they can begin to integrate new policies and community directives and begin to regain the trust of the community, and the world. 

Forbes. (2017). Retrieved on May 17, 2017. Retrieved from: https://www.forbes.com/pictures/efkk45fdekj/the-10-companies-with-the-best-csr-reputations-2/#5ede94857e51.

Lawrence, A. T., & Weber, J. (2008). Business and Society: Stakeholders, Ethics, public policy. Tata McGraw-Hill Education.

Trevail, C., Manila, A., Schlack, J.W., & Lerman, K. (2016, November 1). The brands that make customers feel respected. Retrieved from: https://hbr.org/2016/11/the-brands-that-make-customers-feel-respected.

Discussion 2:

by:  R,C

Identify companies that serve as models for global corporate citizenship. Compare these companies with others that are deficient in their attention to or performance of corporate citizenship. 

Today, businesses aren’t just looking to make money, but to earn a good reputation as corporate citizens. Good corporate citizens exemplify ethical morals through their actions as a company. Corporate citizenships are measured by labor practices, treatment of customers, environmental matters, community relations, diversity, and employee relations. Every year the Corporate Responsibility magazine produce a list of CR’s 100 Best Corporate Citizens. Coming in at number 6 for 2016 was Bristol- Myers Squibb Co. Bristol-Myers Squibb is a global biopharmaceuticalcompany that produce various medications. This includes the ground breaking coumadin, which prevents heart attacks and strokes and Glucophage which helps control glucose levels. On the other end of the spectrum is ConocoPhillips. According to the Corporate Responsibility Magazine, ConocoPhillips was week 7,Management,,

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