Question1. Benton manages a building supply company. He wants to invite 20 of his most valuable customers, who are building contractors, to a golf outing and party. Benton will most likely use the firm’s _______ to identify these customers.A. annual sales reportB. InternetC. CRM databaseD. specialty-store sales2. Every marketing decision is affected by and has an effect onA. the supply chain.B. universal product code verification systems.C. electronic data intensity.D. intranet efficiency.3. The Internet has compelled all retailers to expect more price-sensitive customers, but because customers can purchase electronics at highly discounted prices, those stores that sell the same electronic prices must adjust their prices andA. take the Internet retailers to court if they feel they’re being harmed.B. try to block access to the sites that are deeply discounting the prices.C. add services and advice to change the customer’s focus away from price competition.D. seek lower prices from the manufacturers to at least equal the prices paid for the merchandise by the Internet retailers.4. Manufacturers use wholesalers and retailers becauseA. the manufacturers have no other choice, due to the legal environment.B. the wholesalers control the retailers.C. wholesalers and retailers create value through convenience and lower prices.D. wholesalers and retailers are traditionally accepted by frequent, loyal shoppers.5. Because of the way _______ buy merchandise, customers can neverbe confident that the same merchandise will be in stock each time they visit the store.A. discount storesB. department storesC. downstream value storesD. off-price retailers6. For marketers to advertise a price as their _______ price, the Better Business Bureau recommends that at least 50 percent of the sales of a product occur at that price.A. regularB. fixedC. zoneD. leader7. Jacob rents rooms in his hotel for an average of $100 per night. The variable cost per rented room is $15. His fixed costs are $100,000, and his profit last year was $20,000. For Jacob, the contribution per unit isA. $20,000.B. $100.C. $1000.D. $85.8. The fact that millions of consumers are using online search engines for comparison shopping hasA. increased consumers’ price sensitivity.B. reduced overall demand.C. increased the number of oligopoly markets.D. reduced the contribution per unit cross-pricing elasticity.9. The most significant potential benefit of the Internet channel is itsA. capacity for providing location options for maintaining inventory.B. capacity for a touch-and-feel customer experience.C. ability to personalize information for each customer on a cost=effective basis.D. potential to provide customers with instant gratification.10. As a type of retailer, category specialists are fierce competitors usingA. a complete assortment in a specific category at low prices.B. highly trained personnel throughout the stores.C. highly attractive loyalty programs.D. a wide variety of merchandise.11. Knowing how customers arrive at their _______ is critical to developing successful pricing strategies.A. perceptions of valueB. social networkC. cultural attitudes about shoppingD. amounts of disposable income12. The break-even point is estimated byA. dividing fixed contribution per unit by variable costs.B. multiplying fixed costs by contribution per unit.C. dividing fixed costs by contribution per unit.D. multiplying revenue per unit times the quantity sold.13. If a manufacturer was unhappy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be _______ distribution.A. moderateB. case by caseC. compromiseD. selective14. _______ have several advantages over manufacturers in selling directly to customers: they’re generally more efficient in dealing with customers, they can offer choices, and they can oNursing Ethics Paper on Abortion,Health & Medical,,

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