For this assignment you are to address the following questions:
1. Based on the Case Study information below and what you have learned, define 5 strategies that The Rock can implement to become more Customer–centric.
Integrate concepts from the Cundari book into your analysis. Be sure and highlight those concepts. See the Rubric as you write your overview.
2. Define customer life time value and demonstrate how understanding this concept can help The Rock better meet the needs of their customers and expand their business.
3. Chapters 7, 8 and 9 in Customer-Centric Marketing address innovations and the future of CRM. Based upon what you read in these chapters and how you have observed other companies using technology, how might The Rock can innovate and meet its goals?
Your assignment is based upon the below scenario:
By focusing on its strengths, its present client base, and new value-priced products in the next year, The Rock Insurance plans to increase gross sales by 10% and profit by 15%. In addition to this, The Rock Insurance plans to expand their current office locations from three to five office locations.
The Keys to Success and critical factors for the next year are, in order of importance:
The Rock Insurance, Inc. has been profitable, but recently Rock Insurance has had a stagnant market share and this must be addressed. Therefore our goals are:
The Rock Insurance, Inc. is dedicated to providing insurance products that provide quality protection with value pricing. The Rock Insurance Company wishes to establish a successful partnership with the clients, staff members, and insurance companies that respect the interests and goals of each party. Success will be measured by the clients choosing The Rock because of their belief in The Rock’s ability to meet or exceed their expectations of price, service, and expertise.
In order to implement our strategic goals, The Rock will focus on developing the following tools:
The Rock Insurance primarily markets and services Personal Lines Insurance. Its customers are mostly urban and some rural, powerpoint,Business & Finance,,
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