The Strategic Management Cycle

Case Assignment

For your case assignment this session the organization you will bereviewing is Dish.  You will be considering how this organizationcompetes within a very competitive industry. 

After reviewing the book section, presentation materials, andadditional readings, consider the organization’s mission/vision/valuesand key stakeholders and discuss the organization’s position and nichein the competitive environment. 

Make sure you present the company’s mission, vision, and/or values(whatever the company makes available to the public along these lines),and discuss the company’s most important primary stakeholders. Indicatewhether you believe the company’s mission, vision, and/or valuestatements are in alignment with stakeholder needs. That is, does theorganization treat key stakeholders in a fashion that is in alignmentwith its posted mission/vision/values? 

Also, is the organization’s mission/vision/values in alignment with the volatile environment in which it competes? 

Assignment Expectations

Your case assignment should be a minimum of 4 pages in length. 

You are required to use APA formatting and you are required to citeand reference your sources.  There should be a minimum of threereputable sources cited and referenced in your paper. 

Please make sure you review the assignment rubric prior to writing your assignment.

Module 1 – Background

The Strategic Management Cycle

Here is an e-text we will be using throughout the session thatprovides a good overview of the strategic management cycle.  Please readthe pages specified: 

Subba, R. (2009).  Strategic Management [Including SkillDevelopment].  Himalaya Publishing House.  Retrieved as e-book fromTrident University’s online library.  Pp. 20-51 

Here are a few articles that provide more of an overview of strategic management: 

Nag, R., Hambrick, D. C., & Chen, M. (2007). What is strategicmanagement, really? Inductive derivation of a consensus definition ofthe field. Strategic Management Journal, 28(9), 935-955.  Retrieved fromTrident University Library.

Harrington, R. J., & Ottenbacher, M. C. (2011). Strategicmanagement. International Journal of Contemporary HospitalityManagement, 23(4), 439-462. Retrieved from Trident University Library. 

Here are a couple presentations that also provide an overview of strategic management: 

Pearson Custom (2014), Strategic Management Process and Organizational Strategies.  Retrieved from: http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12166 

Pearson Custom (2014), Strategic Management and Planning Techniques. Retrieved from: http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12168 

Please open the Trident University IBIS Worlddocument and scroll to the bottom of the page.  Click on the “ClickHere” hyperlink at the bottom of the page.  This will take you to IBISWorld, an organization well known for conducting industry levelresearch.  Run a search on “Cable” in the search window.  You will thensee a list of links that will lead you to detailed industry specificreport.  Please click on Cable Providers in the U.S. 

Also take some time to look at what’s going on in related industries. 

Here are some readings related to the competitive environmentsurrounding the cable industry.  Although many folks consider largecable companies to have a near monopoly position in the marketplace, theservices provided by organizations such as Netflix, Dish, Amazon Prime,Hulu, and others are causing a lot of individuals to ‘cut the cord’ dueto the high prices the cable companies charge for their services. 

Gallaga, O. L. (2014, Jun 15). Rethink costs before cutting cablecord. The Atlanta Journal – Constitution Retrieved from TridentUniversity Library.

Mann, E. (2014, Apr 08). Students cutting the cord to cable. University Wire Retrieved from Trident University Library.

Platt, G. (2014). Cable television industry consolidates. Global Finance, 28(3), 63. Retrieved from Trident University Library. 

Schredder, S. (2014, Apr 29). Netflix goes cable. Benzinga Newswires Retrieved from Trident University Library. 

Making friends; Netflix. (2013, Sep 14). The Economist, 408, 71. Retrieved from Trident University Library. 

Schechner, S. (2014, Jan 28). Netflix gears up to expand in europe;rival media companies race to grab subscribers, program rights. WallStreet Journal (Online). Retrieved from Trident University Library. 

Ramachandran, S. (2013, Oct 13). Netflix pursues cable-TV deals;online video service would be available on set-top boxes. Wall StreetJournal (Online). Retrieved from Trident University Library. 

Bensinger, G. (2012, Sep 26). Netflix CEO keeps focus on expansion,price. Wall Street Journal (Online). Retrieved from Trident UniversityLibrary. 

Ramachandran, S., & Ziobro, P. (2013, Jun 21). Dish may cast awider net. Wall Street Journal (Online). Retrieved from TridentUniversity Library. 

Ramachandran, S., & Peers, M. (2013, Apr 15). Dish’s Ergendoesn’t shy from a fight. Wall Street Journal (Online). Retrieved fromTrident University Library. 

Chaudhuri, S. (2013, Feb 13). Amazon strikes content deal with CBSfor prime service. Wall Street Journal (Online). Retrieved from TridentUniversity Library. 

Amazon adds streaming-video service for prime members. (2011, Feb22). Wall Street Journal (Online). Retrieved from Trident UniversityLibrary. 

Gottfried, M. (2012, Sep 05). Amazon deal takes fight to netflix.Wall Street Journal (Online). Retrieved from Trident UniversityLibrary. 

Sharma, A. (2014, Jan 21). Amazon considering online pay-TV service;live TV channels would compete with cable, satellite. Wall StreetJournal (Online). Retrieved from Trident University Library.

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