The major shopping areas in the community of Springdale include Springdale Mall, West Mall, and the downtown area on Main Street. A telephone survey has been conducted to identify strengths and weaknesses of these areas and to find out how they fit into the shopping activities of local residents. The 150 respondents were also asked to provide information about themselves and their shopping habits. The data are provided in the file SHOPPING. The variables in the survey can be found in the file CODING.
In applying some of the techniques from this module, the following questions could provide insights into the perceptions and behavior of Springdale residents regarding the three shopping areas.
Write a report that adheres to the Written Assignment Requirements under the heading and provide it in APA format.
Be sure that your report contains the following:
Be sure to submit your Excel file.
To make sure your Excel program has the appropriate items turned on, please download one of the following documents and follow the directions enclosed for your version of Excel.
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