Reference:
Pew Research Center’s Journalism Project. (2013). The state of the news media 2013. Retrieved from http://stateofthemedia.org/2013/newspapers-stabilizin-but-still-threatened/newspapers-by-the-numbers/
In this activity, you will examine one of the factors affecting marketing and strategy. Why does it benefit marketing? Why does it hinder marketing? Create a short presentation (3-5 minutes) about one factor affecting marketing and strategy. Using the first letter of your last name, use the factor identified below:
Assume that your audience is new to this factor and concept. Your short presentation can take the form of a news report, a blog, website, wikispace, PowerPoint presentation (with audio), podcast, and so on. Remember, you are in a marketing course, so be creative; think about incorporating images, graphs, and tables, when appropriate. If you are unsure about a format, check with your instructor.
When responding to other students’ initial post, choose a different factor than the one you presented.
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