Directions: Respond to the assignment below. Be as clear and concise as possible with responses. Offer specific illustrations to support your opinions, observations, and concept applications. The paper is worth a maximum value of 50 points.

As Lessons 3 and 4 indicate, television commercials constitute a major form of popular culture. As advertisements, television commercials work largely on the basis of asking viewers to make connections among various things and then associating these things with the product being sold. To do so, commercials rely on viewers’ assumptions as ideologies upon which to build their messages. For this assignment, choose one of the commercials from the 2017 Super Bowl, which can be found at Super Bowl LI Commercials, and analyze it to describe the major assumptions that it uses to make its connections and convey its messages. The commercial you select must be at least thirty seconds in duration. In 2014, the cost of a thirty second Super Bowl XLVIII commercial averaged about $4 million or $133,333 per second. In 2015, a thirty second Super Bowl XLIX product pitch reached $4.5 million or $150,000 per second! In 2016, a half minute Super Bowl 50 (bypassing the use of the solitary Roman numeral L just for this year) commercial climbed to about $4.8 million (or $160,000 per second) to $5 million (or $166,667 per second). In 2017, the cost for a thirty second slot ran from $5 million (or $166,667 per second) to $5.5 million (or $183,333 per second)—a staggering amount!

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