WAL-MART IS THE COMPANY
1- INTERNAL AND EXTERNAL ANALYSIS
Creating an effective strategic management plan relies heavily on analysis of both your existing company and factors in the business environment that impact decision making. This is an essential part of the business process because it allows management to keep informed on changes and the information gathered is used to set goals and determine the future for the company. This assignment will require you to analyze the internal and external environment of your company and then use the information you’ve gathered to set strategic goals for the business.
For the assignment this week, write a paper that’s two pages in length and completes the following:
The strategic goals that you create here will set the stage for all of the course project assignments ahead. It’s extremely important to choose long-term goals that fit with where you think the company should be headed and make use of the information you’ve gathered. Feel free to reach out to your instructor for guidance about creating the strategic goals, since they’re essential to the ongoing course project.
2-MARKET ANALYSIS
The material this week reiterated what a market analysis is and how it can be used by companies. Market analysis is essential for a business looking to make decisions about their industry and potential customers. This assignment will be the creation of a miniature market analysis for your course project company. It’s important that your choices reflect the strategic goals set in your previous course project assignment. None of these assignments are created in a vacuum. All decisions should be related as this is really one large strategic management plan document. Look back in the course material and at your past assignment if you need to remind yourself. By the deadline this week, you’ll need to write a market analysis for your company that’s two pages in length and completes the following:
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