Locate an example of a press release when your company announced good news, such as a new product, notable executive hire, expansion, strong financial results, or an industry award.Any professional releases.
Analyze the release using the bullets below as your guide. Write about one bullet from each key section. You are not changing the news release, you are commenting/critiquing the finished product on what was done well, and what wasn’t.
This paper should be 1-2 pages, carefully crafted and edited to demonstrate your critical eye for clear, clean writing and heightened awareness of content and tone.
Start with a main idea (begin with the end in mind)
Provide necessary details and explanation
End with a courteous close
Be mindful of the 3 step writing process we learned earlier (below). Did they follow the process “guidelines”? Include your thoughts…
1. Plan
2. Write
3. Complete
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