Option #1: International Marketing Research at the Mayo Clinic
Assume you are the new marketing vice president at the Mayo Clinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a business formatted memorandum to your staff (see reference in required readings to correct business memorandum format). This should minimally include the following:
Your memo should be well written, 2-3 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Since this is a memorandum, it can be single-spaced following traditional business memo format (see Purdue OWL required reading). Use at least 3 scholarly references beyond the text case/course text itself. The CSU-Global library is a good place to find these references.
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