Discussion Questions (listed below)

Chapter 11：1.Why are Google, Apple, Tesla, Fitbit, Dyson, and Intel considered innovative?

2.Did branding play a role? For which brands?

3.What other brands would you nominate? Why?

4.What role did branding play in your judgment for those brands?

Chapter 13 ：In order to revitalize its brand with women, Reebok, the company that rode the aerobics craze over two decades ago, introduced Jukari Fit to Fly, an exercise program designed with Cirque du Soleil. A piece of equipment, the Fly Set, allows a person to fly through the air hanging on to a low trapeze. The goal is to invent a new fitness fad in exercise establishments with a program that is supported by a line of Reebok clothing.

1. Is this a transformational or substantial innovation that defines a new category or subcategory?
2. Evaluate its pros and cons for Reebok.

Two Discussions Required: Provides an excellent discussion post, which provides clear evidence of application and relevance to the course content. In addition, the grading rubric specifically examines whether your response relates to the content of the chapter; please make sure that you are clearly linking your discussion answer and responses to the material. Proper cites and references must be used; plagiarism will result in a zero. The last things I need you to response other's discussions and be adding new thought into the discussion through your replies. Discussion post provides clear evidence of application of the relevance to the course content. The information is original or has provided references and citations.