Question Description
Industry Analysis (IA). Total of 20-30 pp. double-spaced pages in which you can choose which aspects of the insurance industry are the most important to you. To do this, while you’ll want to analyze the history, current state and future of the insurance industry you’ve focused on, you can decide which of these you want to write about. You should scope a particular aspect of the insurance industry that you want to research as well.
Note: In this section you should weave a story about your analysis of your industry which should be based on the research you have done about it. Also, any information that comes from an outside source needs to be properly cited in APA format! This necessitates a properly APA formatted References page in your MAP.
History:
- What are important events in the insurance industry’s history? Whether you choose to reference this is up to you, but you may want to reference the less commonly known aspects of your Industry.]
- What economic, environmental, legal, political, social and/or technological forces have significantly shaped the insurance industry in the past? As part of this, you could possibly identify 2-3 major technological discontinuities the insurance industry has faced.
- What were the insurance industry’s past drivers?
- What are the present drivers of the insurance industry?
- What are 3 key things you learn about the insurance industry from using Porter’s Five Forces Strategy framework?
- Who are the key players in the insurance industry?
- Which players would you bet on as the insurance industry moves into the future?
- What do you think some of the future insurance industry drivers of your IA will be?
- My suggestion is you focus on just one or two of the following:
Present:
Future:
- Using Scenario Planning, what are 3 possible future scenarios for the insurance industry? (I.e. What do you think will come of this industry as it moves into the future?)
- What do you feel is the insurance industry’s current “evolutionary trajectory”?
- What are 2-3 of the “Blue Ocean” opportunities for the insurance industry?
and/or
Do you want to be a part of the insurance industry – is there a place that would align to your goals in the future
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