The issue is healthcare inrural areas of the United States. Your first task will be to educateyourself on the needs of people in these areas. If you live in an urbanarea, you may not be aware of the degree to which place informsresources available and access to those resources. Being poor andunderserved in a rural area increases the needs of these residents.Consider this finding from the 2010 National Healthcare Quality and Disparities Reports:“Despite improvements, differences persist in health care quality amongracial and ethnic minority groups. People in low-income families alsoexperience poorer quality care.” (AHRQ, 2014, para.1)

Put on youradvocacy hat, and remember the Walden University outcome to facilitatepositive social change. The media message that you develop could impactservices in a rural county where you live or in your state, now or inthe future.

For this Discussion you will respond to the following scenario:

Imaginethat you are an employee in the Health and Human Services Agency (HHSA)of your county. Your department is launching a campaign to increasequality services to the underserved in your community. You are taskedwith developing a media message that HHSA will disseminate to thepublic, with the goal of persuading people to donate money for a mobilescreening bus that can travel to rural areas of the county and reachunderserved individuals and families.

To prepare:

• Review the Week 6 Learning Resources.https://archive.ahrq.gov/research/findings/nhqrdr/…In particular, review the article “Behind Advertising: The Language ofPersuasion” for specific principles and strategies to use in developingyour media message.http://www.aessweb.com/pdf-files/ijass-3(4)-951-959.pdf
• Consider the wording of the media message to include in your Discussion.
• Considerthe ethics of your message and whether it adheres to the criteria onpages 454–456 of the text, to the code of ethics for human servicesprofessionals and other professions of particular interest to you, andto ethical guidelines for advertising.

Perloff, R. M. (2017). The dynamics of persuasion: Communication and attitudes in the 21st century (6th ed.). New York, NY: Routledge.

Post responses to the following three questions:

• Present the text of your media message.
• Explain the principles and strategies you used to develop the message, and your reasoning.
• Justify how your media message is ethical by referencing specific codes of ethics and other resources.