Question Description
You will write one major paper on a current topic that is relevant to the overall objectives/approach of our course.
Possible topics:Analyse the business strategy of a company not covered by any of the group projects(check with me)
Study the business strategies of a famous business person (eg. Warren Buffett, Richard Branson, Steve Jobs, Michael Dell, Bill Gates, Sheryl Sandberg, Indra Nooyi, etc.) Why were/are they so successful?
Analyse a business strategy that went very wrong
Analyse one that went very well
Find a trend that has had a significant impact on business. What happened? How did it start, etc. What will be its impact in the future?
This assignment is designed to evaluate your ability to understand and apply our course content to a current trend. Aim for 1200-1500 word.
Analyse the business strategy of a company not covered by below topic.
#1 – Volkswagen
#2 – Netflix*
#3 – Amazon
#4 – Netflix*
#5 – Snapchat
#6 – Nike*
#7 – Sears
#8 – Molson Coors*
#9 – Uber
#10 – Molson Coors
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