Question Description
Please answer these 5 questions in 3-4 pages using APA Format
1) What types of retailers often use a high/low pricing strategy? What types of retailers generally use an everyday low-pricing strategy? How would customers likely react if a retailer switched its pricing strategy from one to the other? Explain your response.
2) Go to the web page of www.overstock.com and look at its top-selling merchandise. Select a few key items and compare the price of each product at other online retail sites such as https://www.target.com/, https://www.macys.com/, and https://www.amazon.com . How do the prices at this Internet outlet compare to those at a discount store, online retailer, and department stores? Are the results what you expected or were you surprised? Explain your reaction.
3) Go to the home page of Interbrand and select the Top 100 Global Brands (https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/) . On the basis of this ranking, list the top 20 global retail brands. In two or three paragraphs and describe what makes a strong retail brand. How were brand equity and financial performance used to measure brand value for these retailers.
4) Go to the social media site for a retailer that you have shopped at during the last few weeks. How was social media used as an element in the retailer’s communication program? What audience is being reached with social media? Is the social media message consistent or inconsistent with other communication elements? Is this a strong or weak strategy? Please Explain.
5) Name your three TV shows and/or movies that you recently viewed; Next, name at least three products that you can recall seeing in the show. Were those products there by accident? Choose two products you would like to have placed in a TV show. How would these products be incorporated? What is the desired result?
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