Supporting topics for discussion included in the business plan

This project section contains the following assignment areas:

1. Market Strategies
2. Competitive Analysis
3. Operations and Management Plan
4. Facility Design
5. Financial Statements

(1)Market Strategies – Create Market Strategies for your new business.

Suggested section outline for topics of discussion:

1.A general overview of the industry and segment you have selected

2.A general overview of the theories, techniques and standard industry practices utilized to achieve results.

3.A market analysis

a.Define total market

b.Define target market

c.Define total feasible market

4.Project total market share for your business

5.Describe the positioning strategy for your business

6.Describe the marketing plan for your business

a.Advertising Methods

b.Sales Tools (menus, web page….)

c.Promotions and Activities (monthly calendar)

d.Repeat customer or loyalty plan

(2)Competitive Analysis

Identify the competitors your new business will face in the market you have chosen. Be sure to include the following:

Suggested section outline for topics of discussion:

1. Direct Competitors to your business (5 minimum)
2. Indirect Competitors to your business (3 minimum)
3. The strengths, weaknesses and vulnerabilities of these competitors [SWOT]

(3)Operations and Management Plan

Describe how the daily operations of your establishment will be conducted and managed. Be sure to include the following:

Suggested section outline for topics of discussion:

1. A general overview of the theories, techniques and standard industry practices utilized to achieve results.
2. Details of your products and services (Note- you are likely to be focusing on one category of beverages but not at the exclusion of the others. With this in mind you should fully develop only options on the beverage category you are trying to sell)

1. 1. Food menu
      1. Finished document with prices and descriptions

1. 1. Beverage product mix
      1. Beer, wine and spirits
      2. Pricing Inventory format with item, cost, par
   2. Beer menu
      1. Finished document with prices and descriptions
   3. Wine List
      1. Finished document with prices and descriptions
   4. Cocktail Menu
      1. Finished document with prices and descriptions
   5. Non-Alcoholic beverage menu
   6. Any additional amenities you plan on offering for sale [retail items]

1. Provide an example of an organizational chart [find a similar chart] for operation.
2. Establish days and hours of operation
3. Create detailed staffing charts for all hours of operation
   1. Number of employees, by position
   2. Rate of pay
4. Describe the type of licensing needed to run the operation
5. Describe the type of training you will need to provide
6. Highlight your basic SOP’s Standard operating procedures in regards but not limited to human resources, cash management, and inventory procedures. (Note- you may want to provide an example of an opening and closing shift procedural check list as part of this section)

(4)Facility Design

Describe the existing exterior and interior spaces for your new business.

Suggested section outline for topics of discussion:

1. The exterior location; building material, street access, parking…
2. The interior space; colors, lighting, materials….
3. A schematic showing the square footage and general layout of the FOH and BOH (Note- The BOH should only represent the amount of square footage the focus on the schematic is on the FOH and the Bar area(s))
   1. The layout schematic should address all furniture, fixtures and equipment you will include in the FOH. A detailed description of these items should be included with pictures.
   2. Bar area(s) – in addition to the beverage selling areas which will be depicted on the general layout schematic a detailed bar schematic is required.

A separate detailed bar layout should address the operational functionality as well as the selling features needed to produce effective beverage sales. Discussions should include the use of the; front bar, under bar and back bar, customer food and beverage space requirements and service plan, and a detailed description of all the equipment that will be needed.

(5)Financial Statements and Decisions

Provide financial data for your new business.

Suggested section outline for topics of discussion:

1. A general overview of the standard financial statements utilized to achieve business results.
2. The form of ownership required. Discuss the different types of ownerships that are available for the business and choose one. Discuss why the pros and cons of this type of ownership as it relates to your business plan.
3. A pro-forma income statement [opening budget] representing the business will use as an operating budget.
4. A statement of cash flows for the first year of operations [Examples from similar types of business- Find examples and discuss]
5. A balance sheet for the period ending with the first year of operations [Examples from similar types of business- Find examples and discuss]
6. Any charts or graphs the reflect the data included in any of the documents above