Question Description
After reading the Southwest Airlines Case in your text, address the following:
The case demonstrates how Southwest Airlines created a “new, impactful look” for its brand. Importantly, the case says that Southwest capitalized on the heart as the brand identity’s “emotional punctuation.” Go to southwest.com and take a look around. Southwest still uses the heart symbolism in its “Southwest Citizenship” page (find it at the bottom of the home page). Using the “Website” section of the textbook (pages 170-1), evaluate the Southwest site from the perspective of the “Website Basics” section at the top of page 171.
Keeping a “level playing field” for all, your journal entry must be between 300 and 400 words in length. Please plan your response before writing your submission.
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