Question Description
1) Visit the U.S. Census website (www.census.gov). What data are available there on the following US Ethnic subcultures? Which of this is most useful to marketers? Why?
a) Native Americans
b) African Americans
c) Hispanics
2) Visit the Pew Hispanic Center website at www.pewhispanic.org. Search for “Country of Origin Profiles” and prepare a report describing the characteristics of Hispanics from two nationality groups (e.g., Mexico and Cuba).
Discuss what you found, how marketers could/would use this information, and WHY you believe this information is important for marketers to comprehend and apply. This report should be NO more than one page in length. You are encouraged to merge and integrate the information you found on each site into one discussion. Submit your attached Word document to this assignment submission link
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