Assignment #5: Marketing to Travel Agents and Meeting Planners (Chapter 10, 11)

• Identify your hotel brand : MOXY
• What type of travelers do travel agents serve? As the Sales director of your hotel brand, why is it important to attract travel agents (list at least 2 examples).
• What are four resources that can help your hotel brand to identify travel agents and agencies? Explain each briefly.
• What are some ways your hotel can provide good service to travel agents? (list at least 2 examples)
• As the Sales director of your hotel brand, what public relations efforts might be used to develop travel agent business? (list at least 2 examples)
• Identify the two segments that compose the group meetings market and briefly explain how they are different.
• Identify which group meetings market will be a better target for your hotel and briefly explain why.
• What are the categories into which associations are divided and the characteristics of each?
• What are the 4 most important benefits the group meetings market can bring to your hotel? Explain each briefly.
• As the Sales director of your hotel brand, which personal sales calls efforts would you choose to sell to meeting planners? Explain briefly why. (list at least 2 examples)
• Reference list.