You have been invited to present an analysis of a horizontal or vertical market for cybersecurity products and services during a "lightning round" panel for your CISO's monthly "brown bag" luncheon. The CISO sponsors these panels to help staff members learn more about cybersecurity products and services and the vendors from which these capabilities can be purchased. The panels also provide an opportunity to develop "public speaking" skills.

To prepare for your presentation, you must write a 3 to 5 paragraph briefing statement in which you summarize your analysis. This will be reviewed by the CISO before you give your presentation. Your briefing statement must provide:

1. An introduction to the topic that provides a brief overview of markets in general (how the term is defined / used) and the differences between vertical and horizontal markets. You should also identify the specific market and market structure (horizontal vs vertical) that you will be discussing in your analysis

2. Provide an analysis that discusses how market researchers describe your selected market. Give examples of customers, vendors, and products or services which belong to this "market."

3. Provide your opinion (backed up by citations to readings) as to what is driving the need for growth and new products and services in your selected market. (Or, is this market dying for lack of innovation or demand for products/services?)

4. Provide a summary & conclusions section in which you state your opinion as to the status of your selected market (growing, dying, stable, stagnant, etc.). Provide 3 supporting facts or reasons for your choice.

Post your briefing statement as a reply to this topic. Provide in-text citations and references for 3 or more authoritative sources. Put the reference list at the end of your posting.