Review Visitor Flow/Sales Funnel for shopping on both Xchair.com and competitors. (see list of competing products and competing advertisers below)

EVERY ONE COME UP WITH AT LEAST TWO POINTS

MAIN POINTS TO GO OVER DURING CALL: (Make sure every point is unique and substantive)

SEE The example below and how 1 of my team did it and make one for because every member should make a list and answer the question I also attached the list

• Competitive products
  • (PAOLA) Herman Miller Aeron Chair
    • Similarities
      • Details on specs
      • Information on design
      • Customization feature
    • Differences
      • Facebook and twitter pages seem a higher frequency of frequent posts than XChair
      • Content marketing
      • More video
      • Embody seems to boast and provide a good amount of information on its history and design
      • Embody caters to different industries
• Competitive advertisers

a.(PAOLA) Dollar Shave Club

i.What these companies do that we don’t?

• Videos requires someone to create content

ii.What works for them?

• Use of comedy to attract its clients
• Variety of products at a discount cost

iii.What looks interesting about their strategy?

iv.What could we do to mirror their success?

• create video content; however, tailor it to a more sophisticated demographic

Bed in a box concept

1. (PAOLA) Nectar

i.What these companies do that we don’t?

• Home trial for a year
• Lifetime warranty
• Floating chat function
• What works for them?

• Home trial for a year
• Lifetime warranty
• What looks interesting about their strategy?
  • Floating zzzz and sheep announcing the latest purchase
• What could we do to mirror their success?