Milestone 3 – Company and Key Personnel

The company is Coca-Cola and the product is a ready to drink beverage. Organic Milk and Green Tea drink. Please provide as much detail as possible in the sections.

Explain why your organization is well positioned to carry out the project, including how the concept fits with the organization's core competencies and the type of corporate culture that will offer the best possibility for successful implementation. In addition, recommend the key roles, responsibilities, and qualifications of the cross-functional team that will be responsible for implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and contingency plans should the proposed team composition need to be modified.

In Milestone Three, you will submit the company and key personnel, which includes your explanation of why your organization is well positioned to carry out the project, including how the concept fits with your organization’s core competencies and the type of corporate culture that will offer the best possibility for successful implementation. In addition, please define the key roles, responsibilities, and qualifications of the cross-functional team who will be responsible for implementing the project. Although you may not always be able to provide the names of the specific individuals who will occupy those roles, you should explain the specific skills and experience required for each and the contributions each member will make, including what your own role will be in the process and contingency plans should the team composition you propose need to be modified.

Critical Elements:

• Explain how the concept fits with the implementing organization’s core competencies.
• Describe the type of corporate culture that will offer the best possibility for successful implementation.
• Define the key roles, responsibilities, and qualifications of the cross-functional business implementation team, including what your own role will be in the process.
• Outlinecontingency plans should the team composition you propose need to be modified.

Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page, references and appendices) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.