Question Description
- Prepare a Paper that describes the assigned company.
- Who is the company? (2 pages)
- What do they do?
- Where are they headquartered?
- What is their history?
- What does the firm believe are the most important aspects of successful new product development?
- Create table 1.4 from the Slack text for this organization.
- What problem does their product(s) or service(s) solve? (2 pages)
- How would you measure the efficiency of the processes that they use?
- Are there key design principles that govern the effectiveness of the product?
- Why are their solutions good for consumers and the business? (1 page)
- Describe any policies that they have for their customers, suppliers, shareholders, employees, and society at large. Are there any conflicting policies?
- The target market (1 page)
- Do they have multiple target markets? Do they compete against each other?
- Employees (1 page)
- How are employees selected? What types of employees are needed?
- What are their policies for hiring employees? Leading employees?
- How would you ensure that motivation and commitment among employees?
- Business model to market the product or service (1 page)
- Is the model different in various global markets?
- Technological advances of the organization that makes the product or service viable. (2 pages)
- What technology advances are key to this company?
- What is the physical layout of the company’s facilities? Does this impact their use of technology?
- Who is the company? (2 pages)
- Prepare a Presentation that describes the assigned company.
- Use items a-g identified above for the presentation, one slide per element. The presentation will be 10 minutes, with a 5 minute Q&A.
- A minimum of two members will conduct the presentation while all team members must be available for the Q&A.
- Both the paper and presentation will use APA citations and references.The paper must have a minimum of 15 unique references.
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