Question Description
HOMEWORK ASSIGNMENT #1
TARGET ANALYSIS. GEOGRAPHIC ANALYSIS.
With regard to the client choice, remember what your Media Plan assignment says:
“Note that if you select a national brand or a publicly traded company, you will be able to find a lot of information about it using secondarysources (e.g., syndicated research). If you choose a local business and/or a private company, it might be more difficult to find information through secondary sources; so, you will be encouraged to seek information througha direct contact with business employees.”
Also, check information about the target challenge in the media plan (and in this assignment). Make sure that you pick a client that is appropriatefor the restrictions imposed on the choice of your target group.
***
For your first homework, you are asked to complete steps 3 to 5 of your media plan. Read the description of these steps in the media plan before you start doing this assignment.
Here is the extended explanation of what you need to do.
Remember about the challenge described in your media plan: “You MAY NOT purposefully run the campaign on college campuses.”
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